Samsung TV Plus gets a makeover with AI-powered personalization

Samsung TV Plus, the leading ad-supported free streaming TV service, gets a bold new makeover. This brings a sleek new interface, AI-driven personalization, and smarter navigation. This upgrade introduces a fully personalized home screen and an immersive browsing experience that’s built around what the viewers “crave for.”

Samsung TV Plus gets a bold makeover

The new Samsung TV Plus upgrade is all about less scrolling, more discovery. This should make it easy to decide on what to watch. The new interface simplifies navigation with rich metadata and high-quality imagery, providing clearer context and “greater confidence in what to watch.” The company notes that with AI at the core and a bold new look, this upgrade is quite smart and the most “visually stunning update yet.”

“With these innovations, we not only bring a highly intuitive and personalized experience to FAST, but also bring the true depth and breadth of our high-quality programming to life,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus.

The machine learning-powered engine understands your tastes

The all-new home screen adapts to your preferences by learning from your viewing and engagement habits. This will bring relevant shows, genres, and channels to the forefront. The machine learning-powered engine understands your tastes and offers curated suggestions and top hits. This eliminates the need to dig deep for content.

Samsung says it has improved discovery for live content like sports, concerts, and breaking news. Users can now seamlessly move between linear programming and on-demand, offering improved flexibility. Samsung TV Plus offers over 700 free channels.